[The Power of Habit: Why We Do What We Do in Life and Business]

"Habits are not as simple as they appear....habits-even once they are rooted in our minds-aren't destiny...However, to modify a habit, you must decide to change it.You must consciously accept the hard work of identifying the cues and rewards that drive the habit's routines, and find alternatives.You must know you have control and be self-conscious enough to use it..."(page 270)

Copyright 2012,2014 by Charles Duhigg

Published in USA by Random House Trade Paperback